DANIELE CHIEFFI
Inspiring
Video 12 May May 2020 0641 12 May 2020

When this pandemic is over, clients will expect companies to up their digital game

Daniele Chieffi, Communication and PR Director for the Department for Innovation and Digitization of the Presidency of the Italian Council of Ministers, talks about the way that coronavirus has accelerated digital developments

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“This virus has changed our cultural approach to technology.” Daniele Chieffi, Communication and PR Director for the Department for Innovation and Digitization of the Presidency of the Italian Council of Ministers, talks about how coronavirus has accelerated digital developments. We now have a new benchmark. We once carried out a whole series of tasks using analogue technology, despite the fact that digital technology was available. Today, we have realised that it is much more convenient to carry out those very same tasks digitally. And we are unlikely to be willing to go back to our old ways. This means that companies will need to offer an increasingly digital service and communications has to move in the same direction.

Which professions will be in greatest demand? How should young people get ready for the world of work? The answers to these and many more questions are in this interview …

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