Innovation Archivi - Page 2 of 18 - Morning Future

Innovation

What are museums doing on TikTok?

The choice to go on TikTok has been made not only by major museums, such as the Prado in Madrid, the Uffizi in Florence and the Metropolitan in New York, but also by small ones like the MArTa in Taranto in Italy. “Arousing curiosity is the key to getting people to visit museums,” explains Ilde Forgione, head of the Uffizi’s TikTok channel.