A young, yet already very articulate discipline in which traditional customer experience incorporates the principles of neuroscience to identify and satisfy people’s ‘latent needs’. Mariano Diotto, member of the Italian Neuromarketing Association, explains: “Every communication agency will soon need to have an expert in these techniques”
Innovation
Pharma’s exponential growth in recent years entailed a surge in new jobs and an unprecedented acceleration of digitalisation. Raffaella Maderna of Lundbeck Italy gives us the lowdown on what’s going on.
Digital art sharer and influencer Elisabetta Roncati helps us understand how the sector is evolving and how social networks and the internet can be a valuable vehicle for promoting culture.
Xi Jinping’s government faces a major challenge in the coming years in reskilling its workforce, adapting it to the challenges of automation and digitalisation. Beijing spent 56% of its global investments on education in 2019
Italy’s public digital ID system reaches 22% in 2020. Last year it was half that number. This new market is drawing an increasing number of startups
While competition used to be about quality and price, storytelling has emerged as the new battlefield: in a world in which infinite choices are available within a few clicks, meaning making is a new competitive frontier
Digital transformation and the pandemic have transformed the telecommunications industry into the most antifragile sector in the global economy, while dramatically accelerating 5G deployment.
Especially during the last year, with the pandemic and lockdown, people have felt the need to have every possible kind of help at home. This also applies to keeping in touch with the outside world and continuing to work
With the imposition of lockdown and museums and exhibitions closing their doors, we have had to reinvent ourselves in this sector too. Among virtual tours and support campaigns, however, the results from trying out digital technology have been very positive, according to a report compiled on the subject in the UK
The space economy is innovating business models and opening up experimental services in several traditional and frontier sectors, such as space mining and tourism.
The job of the e-commerce manager is to coordinate all the company’s departments, from customer care to data analysis, while devising the strategy and path to be followed to increase online sales. But there are no universities in Italy offering specialist courses in this subject
Even Milan now seems to want to take inspiration from the Paris model, by switching to other forms of getting around than private cars and increasing green areas. With neighbourhoods very much at the heart of it
Our country should stop selling cars with diesel or petrol engines by 2035 and switch to electric cars. New skills, new professional profiles and more research will be needed
“Psychology and the Good Life”, taught by Laurie Santos at Yale, has become the most popular course in the history of the prestigious American university. Yet there is no shortage of examples in Italy as well
Software developers, engineers and computer scientists will be leading the first phase of creating a virtual reality for avatars. But eventually a detailed world will have to be created, and this will only be possible with architects, designers, mathematicians and many other professional profiles.