Finding a place in the minds of potential customers and reeling in the loyalty of a sceptical, media-bombarded public. This is the positioning strategy
Lifestyle
Being happy is no mere stroke of fate, but a tangible project that anyone can attain. There are no magic formulas, but there are methods. Sergio Sorgi and Francesca Bertè explain how to be happy people in a happy society.
As media goes, video games rank high among the most popular yet are also among the least understood. And video game sales have erupted with the pandemic. What does this phenomenon tell us? A chat with Riccardo Fassone, editor of “Il videogioco in Italia” (Video Games in Italy)
The advent of the Coronavirus pandemic has changed many things, perhaps even things that seemed almost inevitable. The virus has even crippled Silicon Valley, the area around San Francisco renowned for hosting the headquarters of the world’s largest tech companies: with the possibility of working from home, many workers have left, and now may never return. […]
The pandemic-accelerated urgency to embrace new lifestyles and consumption habits in the name of sustainability pins the need for concrete and innovative solutions to the very centre of the global debate. The story of an ongoing flux through several of the most significant business cases of recent years.
Readership increased during the pandemic year along with the emergence of diverse reading tools. The publishing industry will now need to deal with these changes, including the introduction of new professionals
The Canadian writer and entrepreneur takes us on a journey to discover multipotentialites, people who have many different interests, pursuits and talents. How can we recognise them? What are their strengths and biggest challenges?
Digital art sharer and influencer Elisabetta Roncati helps us understand how the sector is evolving and how social networks and the internet can be a valuable vehicle for promoting culture.
With the imposition of lockdown and museums and exhibitions closing their doors, we have had to reinvent ourselves in this sector too. Among virtual tours and support campaigns, however, the results from trying out digital technology have been very positive, according to a report compiled on the subject in the UK
A comparative survey carried out by Arup among 5,000 residents of Milan, Berlin, London, Paris and Madrid outlines the new requirements which workers have after their experience of the pandemic
She is 35 years’ old and a tenured professor of hygiene at the University of Pavia. But she is also a mother, and during the lockdown she launched an animated cartoon, Leo e Giulia: Noi come voi! [Leo and Julia: like me, like you!] to explain the pandemic to children. Face to face with Anna Odone
In this year of the pandemic, influencers, opinion leaders, virologists and entrepreneurs have focused on sustainability and keeping in step with the UN 2030 Agenda. But not without some risk
Our country should stop selling cars with diesel or petrol engines by 2035 and switch to electric cars. New skills, new professional profiles and more research will be needed
“Psychology and the Good Life”, taught by Laurie Santos at Yale, has become the most popular course in the history of the prestigious American university. Yet there is no shortage of examples in Italy as well
Software developers, engineers and computer scientists will be leading the first phase of creating a virtual reality for avatars. But eventually a detailed world will have to be created, and this will only be possible with architects, designers, mathematicians and many other professional profiles.