Consumer behaviors, the effectiveness of advertising campaigns and product design: this is what this branch of neuroscience studies. A constantly growing discipline, but also a chance for new digital jobs
Human Capital
Antonio Cerasa is a psychologist and researcher at the CNR and was one of the first people in the world to study the phenomenon of expert brains: people who learn, act, innovate and expand the boundaries of the human mind through work activities
Luca Isabella, career coach, talks to us about a growing job profile: Today the concept of career has changed, here’s what it takes to carve out your own path
Ellen K. Pao is a woman who has much to teach us all: women, men and the world of employment
We all need to tell a story. Storytelling, however, is more than just a story: it is an organization of thought and life that allows companies and individuals to increase their narrative capital. Andrea Fontana, a pioneer of storytelling in Italy, explains
Alejandro Marius is a former business executive who started a non-profit project which for ten years has been teaching a trade to thousands of Venezuelans
Summer is the right time to read a few books to understand what the future of schools might be in a changing world. Here are four recommendations
As the research director at the CNR of Pisa with a background in computer science, Fosca Giannotti has been in charge of data mining and machine learning for 20 years: “The girls I meet are better than boys. But few choose IT faculties
A meeting with one of the most influential under-30s in the world (according to Forbes, and among the Most Powerful People Under 30 according to Business Insider): Being successful is a bit like going to a nightclub. There is an entrance for everyone and there is one for VIPs. But I found another one … . He talks about it in a book
Senior Vice President and Chief Design Officer of PepsiCo Mauro Porcini describes the job of designers in the future
The non-profit labor market has grown by 3.1%. But who are the workers in the third sector? Where do they come from and what training do they have?
Rebels have always suffered from a bad reputation. But actually, Francesca Gino, a professor at the Harvard Business School, explains that rebels are masters of innovation and more and more companies have been seeking them out
Our country should stop selling cars with diesel or petrol engines by 2035 and switch to electric cars. New skills, new professional profiles and more research will be needed
“Psychology and the Good Life”, taught by Laurie Santos at Yale, has become the most popular course in the history of the prestigious American university. Yet there is no shortage of examples in Italy as well
Software developers, engineers and computer scientists will be leading the first phase of creating a virtual reality for avatars. But eventually a detailed world will have to be created, and this will only be possible with architects, designers, mathematicians and many other professional profiles.