This question prompted the experience of new Ashoka Fellows Giulia Detomati (InVento) and Rosy Russo (Parole O_Stili). The two experts were selected for having suggested innovative solutions involving the younger generation
communication
The choice to go on TikTok has been made not only by major museums, such as the Prado in Madrid, the Uffizi in Florence and the Metropolitan in New York, but also by small ones like the MArTa in Taranto in Italy. “Arousing curiosity is the key to getting people to visit museums,” explains Ilde Forgione, head of the Uffizi’s TikTok channel.
Talking about oneself and one’s business is as vital for companies as it is for people. However, if storytelling is an innate human experience, it is certainly not always enough. Becoming a storyteller requires honing one’s skills and a long process of study and practice.
We are not born writers, we are born talkers. We are quite literally ‘made of talk’. “But our talks are not all the same”, explains Chris Anderson, curator of the non-profit that runs the TED universe. Some talks focus on the ‘how’, others on the ‘when’. Yet it is only by focusing on the ‘why’ that they become effective.
In the next months the HR departments will have to increase their efforts to take care of people: «using digital tools and the data collected through new technologies will be fundamental». These are the words of Mariano Corso, scientific director of the HR Monitoring Centre Innovation Practice of the Polytechnic University of Milan.
Finding a place in the minds of potential customers and reeling in the loyalty of a sceptical, media-bombarded public. This is the positioning strategy
Our country should stop selling cars with diesel or petrol engines by 2035 and switch to electric cars. New skills, new professional profiles and more research will be needed
“Psychology and the Good Life”, taught by Laurie Santos at Yale, has become the most popular course in the history of the prestigious American university. Yet there is no shortage of examples in Italy as well
Software developers, engineers and computer scientists will be leading the first phase of creating a virtual reality for avatars. But eventually a detailed world will have to be created, and this will only be possible with architects, designers, mathematicians and many other professional profiles.