MAURO PORCINI
Inspiring Video 17 July Jul 2019 0730 17 July 2019

Mauro Porcini: “A good designer needs to understand people’s dreams and needs”

Senior Vice President and Chief Design Officer of PepsiCo Mauro Porcini describes the job of designers in the future

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Design in companies of the future will be increasingly important and there will be a growing need for people capable of doing this job in an intelligent, creative and innovative way.

“A designer is a creator of meaning, and does so through products, brands, services...” Mauro Porcini, a successful designer, today PepsiCo Senior Vice President and Chief Design Officer explains. “A good designer understands the dreams and needs of people and turns them into solutions”.

The first quality that those who want to do this job must have is empathy, that is the ability to understand others, those for whom they are drawing. You can discover the other crucial characteristics in this interview...

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