“Looking towards the future, one of the few positive effects of the current health crisis has been on the sustainability sector. The crisis has contributed to a reduction in pollution and this could provide an impetus to long-overdue initiatives around environmental sustainability.”
This is how LinkedIn senior economist Mariano Mamertino, commented on the data from the LinkedIn Report. “On this point, the local administrations in Milan, Manchester or Liverpool have already announced plans to improve the environment in their cities,” he adds. “Our data show a 13% increase in the number of sustainability professionals in Europe as well as 49% growth in the demand for green jobs over the past year. Moreover, the plans announced recently by local councils show a greater focus on the environment and lead us to believe that the topic of sustainability will be increasingly central in the future.”
The methodology of the report
LinkedIn used data from its 675 million members to identify trends in the job market in light of the increased awareness towards the environment and sustainability during the pandemic, together with the concrete actions that have been put in place to combat climate change. “The data relate to LinkedIn members. By monitoring sustainability-related job postings and members with sustainability in their job titles, we were able to understand the bigger picture on green jobs,” Mamertino explains.
Sustainability professionals are likely to have these job titles: Sustainability Advisor, Sustainability Consultant, Corporate Responsibility Manager, Sustainability Intern, Director of Sustainability, Corporate Social Responsibility Manager, Sustainable Development Manager, Sustainability Coordinator, Sustainability Analyst, Sustainability Manager, or Sustainability Specialist.
“Key skills are identified as those shared by at least 1% of sustainability professionals at a greater rate then the overall population. Where there is an increase, the figures are indexed in relation to the overall growth we see on the platform,” Mamertino adds. “The top cities and countries are ranked based on the number of LinkedIn members who have one of the job titles listed above. We monitored data between January and December 2019, when the analysis was carried out.”
The coronavirus pandemic brought many businesses around the world to an abrupt stop, with many companies forced to completely shut down. Social distancing meant that many people were unable to travel, which led to a fall in emissions. “This was one of the few positive effects of the lockdown. Bearing in mind the 2050 climate neutrality target, many governments are seeing the lockdown as an opportunity to put in place plans to improve the environment once the pandemic has died down,” the report states.
“LinkedIn members have noticed this trend and we have seen an increase in the number of conversations on climate change on the platform. This provides us with insights on how the sustainability sectors has changed over the past year,” Mamertino clarifies.
“Our data reveal that Italy is one of the ideal countries for the development of green jobs,” LinkedIn’s senior economist points out.
These are the numbers:
1. In Europe, the number of sustainability professionals has increased by 13% over the last year, which is higher than the global average of 7.5%
2. Demand for green jobs has also risen with an increase of 49% in Europe.
“Another important result from the analysis is that Milan ranks 7th in the world for the number of sustainability professionals,” Mamertino states, “and by analysing the development of so-called green jobs, we were also able to draw up a ranking of Europe’s top ten cities.”
The top 10 cities around the world with the highest concentration of sustainability professionals are:
1. Stockholm (Sweden)
2. Helsinki (Finland)
3. Amsterdam (Netherlands)
4. Zurich (Switzerland)
5. Vancouver (Canada)
6. London (UK)
7. Milan (Italy)
8. Auckland (New Zealand)
9. Melbourne (Australia)
10. Washington (United States)